Description
This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan.
Competencies
- Define and apply key sport/rec. marketing concepts
- Understand the theories that underline sport/rec. marketing processes
- Understand how to create and apply a sport/rec. marketing plan
- Evaluate sport/rec. marketing strategies and tactics
- Identify future trends and challenges in marketing and how they can associate with current
- Sport/rec. marketing practices
Kami Lanning's Portfolio 