PRT 507: Strategic Marketing Management Artifact and Reflection

Artifact

Discussion Board Choosing a Sports Team to Evaluate

Reflection

I love being able to assess the marketing environment for a facility, event, or sport. The assignment that I chose is a discussion board about a team or sport analyzing why they are successful. I was excited to choose a sports team that I am familiar with and asking myself why I am a fan of that sports team, why do I continue to follow them, and how do they engage me as a fan that keeps me coming back.